Simple data made insightful

By a smart unlocking, we brought data from different sources together into a single, up-to-date Financial Management overview. Cato Visser and Hans Friedrich Meerholz supported the Vrieling Adviesgroep team in making valuable information accessible, so that management and other stakeholders always have the most current financial and operational insights at their disposal.

Vrieling Adviesgroep - Making data simple and insightful

On May 9, 2024, Vrieling Adviesgroep celebrated its 75th anniversary. This family business serves private, business, and agricultural customers from various business units: insurance, real estate, mortgages, banking, pensions, and absenteeism prevention. With the third generation at the helm and over 275 employees, Vrieling Adviesgroep operates from Dedemsvaart, Hardenberg, and Zwolle.

The focus is on continuity and security in the field of personal advice, the right insurance, and suitable solutions. With an entrepreneurial spirit and personal attention, the organization helps its customers look forward with confidence and achieve their ambitions, ensuring that their financial situation adapts accordingly.

The challenge

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The challenge was in creating a perfect alignment between the information needs of management, other stakeholders, and the available financial information across different companies and domains. Additionally, it was necessary to professionally restructure and display the organization data. This formed the basis of the customer request with which Vrieling Adviesgroep entered into discussions with IT consultancy .

The various business units of the organization were also characterized by differences in financial reporting and data registration. The management needed real-time insight into a current and accurate (financial) organization-wide report.

In short, a complex data model simplified into an accessible online Power BI dashboard. 

What we aim for together

The team at Vrieling Advisory Group worked alongside IT consultant Cato Visser on this Power BI project. The key figures for each business unit were mapped out. "This was quite the task, unlocking the necessary data from the financial system, but it also provided immediate insight into where improvements could be made. As the process progressed, it became evident that properly applying and unlocking a data warehouse formed a better foundation," Cato states. As a result, the assignment changed in scope. Gijsbert: "That flexibility, or call it growing insight, combined with support from both technical knowledge and an understanding of the financial world, made the collaboration pleasant. The IT consultants at IT advice know what it takes to produce good reports."

The delivered dashboard gave our team a fantastic starting point to build on, Gijsbert Meuleman, Team Lead Data & Analytics

Insight through overview

By determining the key figures for the total overview together and establishing links between different administrations, we built a clear dashboard. The Power BI dashboard not only provides current insight into the overall organizational figures, such as consolidated revenue, but also insight into the performance of each business unit individually. Based on this setup and insights, Vrieling Advisory Group is now exploring further optimization and professionalization opportunities. "At the moment, for instance, we are considering moving our data landscape to the Cloud to facilitate easier connections and better data access," Gijsbert explains.  

Hans Friedrich Meerholz:

"data quality and a structured data model form the basis for reliable BI analyses.”

Development

"These kinds of processes continue to evolve. It's great to see how Vrieling Advisory Group embraces this and makes it their own. There are opportunities to enrich the dashboard with other management information, such as HR figures or absenteeism data. The core remains that good data quality and access form the basis for reliable analyses, current insights, and valuable management information. Another advantage is reducing error-proneness and limiting workload through more efficient processes. Why make things difficult when you can make them simple together," says Hans Friedrich Meerholz, manager IT advice. 

Our services

Vrieling and de Jong & Laan have been collaborating for quite some time. In addition to support in the area of IT & Data, de Jong & Laan also provides Audit Services and support in the tax field for several companies of Vrieling.

Let's go together!

  • IT advice
  • Audit
  • Tax advice
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  • Audit

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  • Tax advice

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Hans Friedrich Meerholz
Hans Friedrich Meerholz IT Advisory Manager
Expert in IT & data-driven work
As an IT Advisory Manager, I'm passionate about demonstrating the practical benefits of IT and data to clients and colleagues. With my knowledge and expertise, I support clients in embracing new IT applications and work processes, making a difference in their business operations and information provision. Helping implement a data-driven way of working and achieving the desired results is my intrinsic motivation to continuously develop my skills.
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