Sale: Hemsson Holding

Hemsson Holding has been sold to AVerest Capital. Based in Almelo, the company began in 2006 with the trade of its self-developed and patented LED Christmas trees under the Fairybell brand. De Jong & Laan advised Hemsson Holding throughout the sale to investment company AVerest Capital.

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Sale: Hemsson Holding

Sale: Hemsson Holding

Corporate finance

At the same time, AVerest Capital, founded by Albert Koops and Vincent Pieterson, also acquired the shares of Arli Group B.V. Both companies boast an impressive portfolio of brands, including Cinderella, Damai, DDDDD, Fairybell and Ted Sparks.

An ideal match

The two companies are an ideal match, and joining forces will enable the pair to accelerate further expansion. For Jeroen Achterhuis, selling shareholder of Hemsson Holding, this move realises his ambition to grow Hemsson as part of a larger group, with further international expansion. In the new group he will take on the role of CEO while retaining a minority stake.

Hemsson is a distinctive player in the home and living sector, selling self-developed products worldwide under its own brands. The company has offices in Almelo and warehouses in both the Netherlands and the United States. It began in 2006 with Fairybell LED Christmas trees, which are patented and produced in Almelo, and have since become a familiar sight during the festive season.

Jeroen Martens Senior corporate finance advisor

Specialist in mergers and acquisitions

My name is Jeroen Martens and I have been advising and guiding mergers and acquisitions since 2006. What I enjoy most is the contact with you as an entrepreneur: it's about the dream or vision you have as an entrepreneur, its realization, and its success. Mergers and acquisitions are complex processes, in which an experienced advisor and guide can offer a lot of added value. With my knowledge and experience, I can help you turn your dream into a success.

Own patented brand products

Alongside Fairybell Christmas trees, the portfolio of patented brand products has expanded over the years to include other home and living products under the brands Ted Sparks, Christmas United and Gacoli, with a sales network covering both domestic and international markets. Growing brand recognition, an expanding distribution network and strong market opportunities give the company considerable national and international growth potential.

Arli Group, based in Enschede and Bad Bentheim (Germany), operates in the textile sector. The company sells bed, bath, kitchen and garden textiles and is a market leader with strong in-house brands. At present, it sells more than 50,000 unique products designed by its in-house team all over the world.

Sale support

De Jong & Laan guided the shareholder of Hemsson Holding during the various phases of the sale, namely by:

Discussing the long-term strategy and personal ambitions of the shareholder;
Carrying out a business valuation to provide insight into the potential proceeds;
Preparing an information memorandum;
Identifying and approaching potential acquisition candidates;
Leading negotiations;
Guiding the due diligence process;
Drafting acquisition contracts and supporting the legal and tax finalisation.

Do you have questions, or are you curious about what our corporate finance team can do for you? Feel free to contact us.

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