Sale Slag Auto’s

AutoHaarhuis, a full-service car company with multiple locations in Twente, is taking over Slag Auto’s. With the acquisition, AutoHaarhuis expands its offerings and position in the Twente region. Slag Auto’s will continue under the same name and with the same team. De Jong & Laan advised and guided the shareholder of Slag Auto’s during the sales process.

Slag Auto’s and AutoHaarhuis

Slag Auto’s was founded in 1962 by Mr. G.H. Slag and has since grown into a trusted family business in the region. With a modern showroom and workshop in Enter, Slag Auto’s offers a complete range of mobility solutions: from the sale of pre-owned cars to leasing, rentals, and maintenance.

AutoHaarhuis is a full-service car company focused on the sale of pre-owned cars, leasing solutions, and professional maintenance services. Through several strategic acquisitions in recent years, AutoHaarhuis has strengthened its position in the Twente region.

Strategic expansion

With the acquisition of Slag Auto’s, AutoHaarhuis further expands its presence in Twente. Both family businesses share the same core values: a down-to-earth mentality, personal involvement, and familiar faces in the showroom. This collaboration also brings more dynamism, broader expertise, and additional capacity. This combination forms a solid foundation for further growth and continuous improvement in quality and service to the customer.

In the coming years, in addition to further growth, there will be a focus on a smooth transition and ensuring continuity, with Raymond Slag remaining involved in the company.

Jeroen Martens
Jeroen Martens Senior corporate finance advisor
Specialist in mergers and acquisitions
My name is Jeroen Martens and I have been advising and guiding mergers and acquisitions since 2006. What I enjoy most is the contact with you as an entrepreneur: it's about the dream or vision you have as an entrepreneur, its realization, and its success. Mergers and acquisitions are complex processes, in which an experienced advisor and guide can offer a lot of added value. With my knowledge and experience, I can help you turn your dream into a success.
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Sales guidance

De Jong & Laan advised and guided the shareholder of Slag Auto’s during the sales process, which included:

  • realizing the personal wishes of the shareholder;
  • support during the negotiations;
  • guidance through the due diligence process;
  • structuring the transaction;
  • support in drafting acquisition contracts and finalizing the transaction.

If you have any questions or are curious about what our corporate finance advisors can do for you, feel free to contact us.