Sale: De Jong
& Van Diermen

Bunschoten-Spakenburg-based firm De Jong & Van Diermen has joined Licent, a rising star in the financial services industry. During the sale process, De Jong & Van Diermen's Wim van Deuveren and Tijmen Beekhuis were advised and assisted by de Jong & Laan.

Sale: De Jong & Van Diermen

p>De Jong & Van Diermen has been a trusted name in Bunschoten-Spakenburg since the early 1980s. From the very beginning, both private and business clients have relied on the firm as an accessible, solution-oriented partner in insurance and financial security.

Continuity

Wim van Deuveren and Tijmen Beekhuis (De Jong & Van Diermen): “For us, ensuring continuity for both our employees and clients was the deciding factor. Another key reason was the increasing pressure on daily operations due to evolving laws and regulations. With the merger, we can now manage processes such as CRM centrally. Two worlds are combined: we benefit from the professionalism of a larger organisation, while maintaining our local involvement.”

Licent steps up growth ambitions

With the integration of De Jong & Van Diermen, Licent continues to build on its growth ambitions. Since the merger, Licent has welcomed several other insurance firms and is still aiming for further expansion.

Ralph van Helden (Licent): “De Jong & Van Diermen is a perfect fit for Licent. It’s a firm rooted in a community a strong local identity. Looking out for each other and the close-knit culture align closely with our DNA and our strategic focus, and we'll only look to strengthen that local engagement moving forward.”

Jeroen Martens
Jeroen Martens Senior corporate finance advisor
Specialist in mergers and acquisitions
My name is Jeroen Martens and I have been advising and guiding mergers and acquisitions since 2006. What I enjoy most is the contact with you as an entrepreneur: it's about the dream or vision you have as an entrepreneur, its realization, and its success. Mergers and acquisitions are complex processes, in which an experienced advisor and guide can offer a lot of added value. With my knowledge and experience, I can help you turn your dream into a success.
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Sale ­ process

De Jong & Laan advised and supported De Jong & Van Diermen throughout the sale process, which included:

Do you have questions, or are you curious about what our corporate finance team can do for you? Feel free to contact us.

Past advisory

projects of de Jong & Laan

At the start of 2023, sixteen independent insurance firms and Licent’s underwriting agency joined forces to form a single organisation. Around the same time, private equity firm Gilde Equity Management acquired a stake in the new entity. During the merger, de Jong & Laan represented the interests of Deterink Financieel Advies and Dommerholt & Ten Brinke Assurantiën en Hypotheken.