Sale: CookieFirst

team.blue, through its Italian subsidiary iubenda, has acquired Netherlands-based CookieFirst.

team.blue, through its Italian subsidiary iubenda, has acquired Netherlands-based CookieFirst, which provides international privacy compliance solutions for websites and apps. Throughout the sale process, CookieFirst was advised and supported by de Jong & Laan.

Sell: CookieFirst

CookieFirst was founded in 2019 by Dutch brothers Kees and Tom van den Bos as a company that provides consent management tools for apps and websites across Europe and North America. CookieFirst serves clients directly, as well as through digital agencies and resellers, providing services including consent banners, cookie scanning, and cookie policy generators.

iubenda and team.blue

Ultimately, the acquisition was executed by iubenda, an Italian company acquired in 2022 by Belgian-Dutch hosting group team.blue.

iubenda is one of Europe’s leading providers of consent management and privacy compliance tools, while the group operates globally with a team of over 140 highly qualified professionals, supporting more than 100,000 clients in over 100 countries.

Europe’s most trusted digital services group

team.blue is a leading digital partner for businesses and entrepreneurs across Europe, comprising more than 60 successful brands and serving 3.3 million SME clients. It offers a one-stop solution for web hosting, domains, e-commerce, online compliance, lead generation, and application solutions, supported by more than 2,500 experts. team.blue’s vision is to make online business easier by shaping technology and delivering innovative digital products and services.

This transaction underscores team.blue’s commitment to privacy and compliance as it continues its pursuit of becoming the most trusted digital services group in Europe.

Sale process

De Jong & Laan advised and guided CookieFirst throughout the sale process, which included:

  • Fulfilling the personal objectives of the shareholders;
  • Providing support during the negotiations;
  • Guidance on the due diligence investigation;
  • Assisting with the drafting of acquisition agreements and completion of the transaction.

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